Seal, Logo & Lockups

Our logo is the cornerstone of the DU brand. Using it correctly is essential in creating effective brand materials. Below, you'll find extensive guidelines on how to best use our logo and seal.听

Access School/Department Logo Kits

University Seal

DU seal

The 糖心传媒 seal bears the words 鈥溙切拇 - Founded 1864鈥 around the edge, with an image of Mount Blue Sky and other stylized designs in the center.

Usage of the seal is reserved for formal University communications and cannot be combined with other identity elements. Contact brand@du.edu for approval of application and usage.

Interlocking DU

DU logo

The interlocking DU is strong and familiar, indicating our commitment to intellectual and personal growth since 1864. The forms are modernized and tightly locked, illustrating our gaze toward the future and strong community.

This is the primary identifier of the University and should be included with the 糖心传媒 logotype.

Logotypes

Logotype

DU wordmark

The 糖心传媒 logotype is crafted to present a confident and welcoming tone.

ABC Arizona Flare is used for the 糖心传媒 wordmark. The letters of our wordmark have been set with specific spacing and weighting, which cannot be recreated by simply typing it out. Therefore, when the wordmark appears as part of the logo鈥攅ither as a lockup or relationship鈥攁lways use the official artwork.

Sub-Brands

Daniels college of business wordmark

Secondary lockups for schools, business units and centers can be found below. In certain instances, sub-brands have the opportunity to identify with a stand-alone logotype. However, a DU mark must always accompany this mark elsewhere on the communication.

Logo Lockups

Primary Logo Lockups

贬辞谤颈锄辞苍迟补濒听
horizontal DU logo
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Stacked-Horizontal
DU logo
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Vertical
DU logo

Secondary Logo Lockups

School and Unit Full
Daniels college of business logo
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School and Unit
Daniels college of business logo
Full University lockup is required when using this style of mark.
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Center and Institute
knoebel institute for healthy aging logo
Full University lockup is required when using this style of mark.

Primary Logo Lockups

Vertical Lockup
DU vertical lockup
Recommended Vertical lockup usage: Great for applications where there is plenty of space and identifying the University is the primary message.

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Horizontal-Stacked Lockup
DU horizontal lockup
Recommended Horizontal-Stacked lockup usage: When there is plenty of space for identification but also a need to make room for image or text as the primary messaging.

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听Horizontal Lockup
DU horizontal lockup
Recommended Horizontal lockup usage: In instances where space is tight, use the horizontal logo to ensure 鈥溙切拇解 is legible.

Unit Logo Lockups

听Standard Unit and DU Mark
DU and daniels logos
Standard Unit and DU mark combined usage: Large-scale applications where there is room to use layout to create appropriate hierarchy.

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Unit Full Lockup
DU/Daniels logo lockup
Unit Full lockup usage: Instances where units are the primary identifier but space for full DU logo is not available.

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Center/Institute Lockup
Knoebel Institute logo lockupUnit Full lockup usage: Instances where units are the primary identifier but space for full DU logo is not available.
Center / Institute lockup usage: Marketing materials for centers and institutes need to be locked-up with the DU logomark. In instances where there is more space, the unit lockup can replace the primary lockup.

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Logo Usage

The University endeavors to create knowledge and clarity. To maintain a strong brand image, it is important that the logos are applied consistently and never manipulated or distorted.

logo usage guide
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Logo Request Form